The thing I love about going to trade shows is that you meet innovators and entrepreneurs at varying stages of business growth. I wandered through the Oregon State Food Innovation Center’s Incubator Alley to meet with entrepreneurs who were often first launching into the market to see what was new. I was in for a treat! I met Phoebe Smith Buls, the founder of Other Foods, and she really impressed with a tender loaf bread that was paleo diet compliant. If you have eaten gluten free breads in years past, you know how crumbly and miserable that experience can be. Well, after lots of testing and flops, Phoebe landed on a great recipe that can really meet the desire for bread without blowing the paleo diet. Hear how she iterated and what some of her challenges are in starting a food business.
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