Registered dietitian nutritionist Ashley Koff is a recognizable nutrition and marketing expert with the Ashley Koff Approved 3rd party nutrition evaluation service as well as collaborations among healthcare practitioners and food brands. While not a product developer herself, Koff has some insights to share with R&D teams and food brands who seek to make nutritional claims. In this preview, Koff echos comments that I’ve heard from other guests on the show: the product should be delicious before you even think of the claims.
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